

It gives them a concentrated pool of potential new customers and creates efficiencies with labor and service.

Unlike capital intensive features like gyms, roof spaces and lounges, Hello Alfred ’s services provide to buildings a high-end amenity that doesn’t take up valuable space or put a dent on developers’ balance sheets.įor Sapone and Beck, serving entire buildings is key to scaling the business. Related Companies (which is developing New York City’s massive Hudson Yards project and also owns Equinox Fitness and Soul Cycle) is already on board. Luxury real estate developers see Hello Alfred as a perk to help attract high-paying renters. It ’s an intimate relationship-one that two large industries, real estate developers and consumer brands, are looking to get in on.

She says users can opt out of any data collection, but most-more than 90% -are happy to have their favorite brands and services cataloged and tracked to help optimize their experience. Sapone says the more the company knows about its clients, the better it can satisfy and anticipate customers’ needs. After all, the startup has the keys to your front door and knows what you keep in your fridge, bathroom and closets. While clients get pampered, Hello Alfred gets a trove of valuable data on customer likes and tastes. As companies fight to figure out the last mile, Sapone says Hello Alfred has solved the last meter. In short, Hello Alfred can give to a small New York apartment the same services you’d find in a five-star hotel. Alfreds can pick up and put away dry cleaning, unpack and break down Amazon packages, stock the kitchen and manage other on-demand services like home cleaning, repairs, and laundry. Clients get individual "Alfreds" who routinely visit their homes and organize their lives. Marcela Sapone and Jessica Beck founded Hello Alfred in 2014, aiming to combine mobile technology and human service to give busy people a butler-like experience at affordable prices.
